6 Key Business Functions To Outsource For Sole Proprietors

Working alone in a business can feel lonely at times. Though there’s something thrilling about handling all of the aspects of business development on your own and working for yourself instead of for another person, there’s also a fair amount of uncertainty, stress, and indecision.

That’s why outsourcing can sometimes be a smart idea for sole traders, sole proprietors, and lone businesspeople. It can help you share out the work on your desk, develop professional relationships, and make use of experts in their field.

Here’s when you should consider outsourcing when you’re working alone on a business — the 6 key business functions to outsource — don’t try all alone!


Some people find it natural to work with numbers, accounting, and Excel documents, and others find it highly challenging. If you’re in the latter group, you should certainly consider outsourcing your accounts to a professional who is trained in this specific area of business management. You could, of course, consider using an app or a digital helper to get your accounts and your financial planning done, but it’s often more comforting to have a human help you with your financial matters.

That’s because you will feel way more interpersonal when a “human” advisor picks up the phone and explains specific aspects of your financial strategy that you need to execute. They’ll know how to run your taxes to save you cash, and they’ll know whether you should concentrate on loan repayments or investing in your business.

Certainly, finance is one of the key business functions to outsource. And a professional accountant will help you not pull your hair out of the daunting work and numbers in finance.


Unless you’re a marketing expert, you’ll probably find that the world of marketing feels complex, with many hours of learning and reading to do before you feel equipped to try your own strategy. If you’re not an expert in marketing, it’s also likely that your strategies and initiatives won’t be as effective, which will reduce the return on your marketing investment that your business enjoys.

In this case, it’s often better to simply search for marketing experts to outsource, paying them for the skills they bring to the table and the campaigns they can run to promote your business, products, and services. Nuanced Media’s Amazon pay-per-click management agency is a prime example. They can help you set up these crucial advertisements while you concentrate on business development and other critical tasks.


As well as key marketing strategies such as using pay-per-click advertising, you’ll also need to create media for your business to show off its products or services. This media will feature heavily in your marketing and on your website, and you’ll share this media over social media to encourage users to shop at your store.

Creating media is something that is best left to people who are experts in the field. If you’re looking to take amazing product photographs or make a short video on what services you offer, these tasks can be effectively outsourced to creatives in their respective fields. You can find them on freelance websites, where they’ll offer favorable rates. Or you might also want to look at places to find a virtual assistant that’ll help you in developing your media strategies.

Web Development

When you set up a business alone, it’s likely that you’ll have created your own website to promote your activity. Unless you know your way around the web design space, you’ll probably prefer a simple website generator to build a website using templates, which can look not bad but will have reduced functionality compared to a fully customized website that’s been designed from scratch.

If you’re looking to take your business to the next level, building a tailor-made website that features all of the widgets and pages that you’d like to host, then it may be time to get in contact with a web designer who can deliver exactly the kind of website that you want.

Customer Service

This is one for when your business is expanding so fast that you’re unable to keep track of all the customer interactions that you’re generating. If you’re working alone, you’ll know that it can take a huge amount of your time to simply get in touch with customers, deal with complaints and queries, and manage your social media interactions. You’ll want to concentrate on more important matters and leave customer service to someone else.

Here, you have two main options to choose from — either hire a part-time customer service agent to work alongside you whose responsibility will be to manage all customer interactions, or you can also consider outsourcing fully managed customer interactions to a customer service agency where you’ll give access to your social media and other communications channels to deal with your customers directly.

Business Coaches

Finally, many businesses fail because they make some simple mistakes along the way. Young entrepreneurs, or those working alone, are more likely to make mistakes because they simply haven’t got the business development experience to know when they’re heading towards a significant challenge. This is where business coaches come in. Whether you bring them in as consultants, keep them on a retainer, or simply speak to them once a month to get some advice, these people can be crucial for your ongoing success.

Ideally, you’ll be looking for more senior or seasoned people who have helped many businesses grow and develop successfully. They might be in your professional network, or you may find them online. Some might even get in touch with you to let you know how much they admire your business and to offer some advice on how to make it more successful. Make use of consultants and advisors when you feel that your business needs some direction and drive or when you’re at a loss as to how to take the next step in your business journey.

Wrapping Up – 6 Key Business Functions To Outsource

These tips are aimed at those who have set up a business alone and from scratch. With so many experts out there willing to give you their time, there’s no reason not to engage with these third parties in order to boost your business for the long term.

Apart from that, it’s also important to look into your business productivity and have professionals work their magic on your most crucial business operations while you’re focusing on your part. It’s simply smarter to outsource when you can’t juggle all in the air yourself.

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