Conversion Optimization Wrangler – Automattic

Job Description:

Automattic is looking for an outstanding conversion optimization marketer to join our marketing team. You will lead and execute the testing strategy for existing web assets, including: landing pages, in-product advertising, offer structure and pricing, and checkout pages.

Job Responsibilities:

• Test elements across various stages of the sales funnel to increase key metrics such as: click-through rate, purchase rate, and average order value.
• Develop and manage testing plans across various stages of the sales funnel: landing pages, signup process, checkout pages, in-product advertising, post-purchase upsells and cross-sells.
• Dive into both quantitative and qualitative data (i.e. usability tests) to understand and prioritize testing opportunities.
• Share results clearly and frequently across teams to make sure we apply learnings to the fullest.
• Create well-informed hypotheses and develop prioritized, organized testing plans.
• Collaborate with marketers, designers and developers to implement tests

Job Requirements:

• Have experience building data-driven marketing strategies.
• Have a strong understanding of marketing and sales funnels.
• Have an insatiable curiosity and a constant drive to learn and improve
• Have experience implementing and managing A/B and multivariate tests.
• Have strong written and verbal communication skills.
• Can manage multiple projects in a fast-paced environment and be accountable to timelines.
• Bonus: have some front end development chops.
• Bonus: have experience managing testing with millions of global monthly visitors

How To Apply:

Apply using the link in Custom Application URL.