(Remote Work) Visual Designer – Tailwind

Tailwind

Company Website: https://tailwindcss.com/
Remote Locations: United States
Job Type: Full Time

Job Overview:

At Tailwind, our mission is to make world-class marketing easy for everyone.  Trusted by over 1,000,000 brands and small businesses, our web and mobile apps demystify the complexities of digital marketing and make it accessible for all — automating the most difficult parts to make anyone feel like they have a marketing team.

While we’re best known for our Pinterest and Instagram publishing features, we’ve recently released multi-network content creation and email tools.  And our new Tailwind 2.0 platform laid the foundation for our newest innovation — a system that will proactively guide customers through marketing with suggested plans.

“Tailwind has gone through a lot of iterations since I’ve had an account and it just keeps getting better and better. And it keeps giving me more tools to spend less time which is just fantastic. And I feel like they understand how difficult it is for small business to have to do all the stuff. And so, the product keeps changing in ways that just serve me better and better.” — Christine Martell

Goal:  The goal of marketing at Tailwind is to effectively position our offering, drive awareness amongst target customers, convert awareness into users, and engage with users through their journey to drive higher engagement and ultimately greater lifetime value.  The team collaborates to achieve these goals.

You (as the Visual Designer) will own: 

  • Marketing visual asset design
  • Catalog site imagery and layout
  • Ad design creative and measurement
  • New product imagery
  • Word of mouth video editing
  • Maintaining the visual integrity of the Tailwind brand across all marketing channels

This role is open to anywhere in the United States. We have physical office locations in Oklahoma City and New York City, and we have remote team members all across the country.

Tailwind is an equal opportunity employer. Please don’t talk yourself out of applying if you don’t “check all the boxes.”  We support each other’s growth and celebrate our differences at Tailwind.  If you’re passionate about this role, please apply. We’d love to hear from you.

While applying, we’ll ask you for your target compensation level and use this question strictly to screen out candidates who are not feasible hires based on our compensation system. It will not / does not impact what we offer any candidates

Job Responsibilities:

  • Helping the team with project management, promotions, and organic social media content / strategy
  • Understanding our products and why people get so excited about them
  • Understanding how to communicate Tailwind’s value to our target audience through compelling visual content
  • Understanding our competitive visual landscape and developing visual assets that grab attention while driving acquisition and adoption of Tailwind
  • Contributing to the overall marketing team as a generalist partnering with the director of marketing, marketing manager, and email specialist to
  • Develop and implement seasonal promotions
    • Develop organic social campaigns
    • Develop unique content offerings
  • Partner with product marketing managers and the technical marketer to develop new catalog site pages, email campaigns, and product imagery.

Job Requirements:

  • Exceptional graphic design skills
  • Moderate (or better!) user interface design skills
  • Ability to thrive with minimal oversight because you are adept at managing your own time while meeting deadlines
  • A love for all aspects of design
  • Experience in many design mediums and tasks, including product imagery, social ads, landing pages, social media posts, blog and email graphics
  • A love for learning new things and bias to act quickly
  • Understanding of advertising and marketing principles
  • To see your work as primarily that of communicating visually in ways to meet business goals
  • Proficiency in motion graphics
  • Proficiency with a wide range of design software — Figma, photoshop, indesign, illustrator and after effects
  • Ability to communicate clearly in a remote work environment about your tasks, goals, plans, and results to keep the broader team informed
  • Ability to use data to improve your design and create greater impact
  • Ability to keep several projects on track.
  • Transparency:  You ask for help, and give and receive feedback with radical candor

Bonus points for:

  • Proficient in social media strategy and execution, particularly for Instagram, Pinterest and/or Facebook.
  • Experience in a SaaS company
  • Expertise in WordPress
  • CRO experience

Benefits:

  • You’d be impacting the lives of small business owners — helping them pursue their dreams and thrive using our marketing platform.
  • We’re radically collaborative, fiercely anti-political, and intentionally free of silos.
  • You’ll be our inhouse email and community subject matter expert and have a hand in producing marketing campaigns that have a serious impact on the company.
  • You’ll get lots of opportunities to grow as a public speaker as you represent Tailwind at events.
  • You’ll work with a team of world-class marketers and product people who are incredibly transparent experts.
  • You’ll get ownership shares, company-paid insurance with extremely competitive benefits, salary refreshes twice a year, and flexible work hours

How To Apply:

Click “Apply” to fill up on the application form!

More Information

Our Location:

200, Yuhyeon-ro, Gimpo-si, Gyeonggi-do, South korea