Product Marketer – Snowplow Analytics

Job Description:

Product Marketer
Located in London or Remote (UTC +/- 2)

At Snowplow, we are on a mission to empower people to differentiate with data. We provide both the technology and services to enable our customers to not only take control of their data but allow them to do amazing things with that control. As part of that effort, we’re changing the way that people do digital analytics by helping them move away from a one-size-fits-all mindset and enabling them to collect & own their data themselves.

The Opportunity

Snowplow has seen significant growth over the last 12 months and we’re not looking to slow down in 2019. As part of our evolution, we’re now looking for our first Product Marketer to sit within our Growth function, reporting into our Growth Manager. You’ll work closely with both Product and Marketing to develop marketing materials and campaign initiatives related to our products and services to both win new business and service existing customers.

We’re an ambitious, enthusiastic team and are looking for someone to join us who wants to combine a mixture of creative thinking and technical expertise. While you ideally have experience in product marketing, we’re also excited to speak to individuals who have worked in product management or technical content writing who are interested in shifting career paths. We love people who aren’t afraid to tackle new challenges and are happy to work on whatever’s needed!

Job Responsibilities:

What you’ll be doing:

• Conducting market analysis of our competitors’ products and writing detailed product comparison specs
• Identifying target audiences and their needs, developing ideal customer profiles and determining how our product might be able to meet their needs
• Developing messaging and content for our products that are educational, easy to understand and speaks clearly to our customer base
• Collaborating on the go-to-market strategy and driving the content and positioning aspects from concept to launch
• Working cross-functionally with Product, Marketing, Engineering, Sales and the wider company to support ongoing product adoption and GTM launches
• Planning and executing successful product launches and ongoing marketing campaigns that serve to educate customers & prospects on the benefits of Snowplow
• Writing informative blog posts on Snowplow’s latest product launches and case studies on our customers’ Snowplow use cases
• Collaborating with the Product team to create content and campaigns that help prospects and customers understand and utilize our products
• Directly speaking to our customers to capture content for both messaging and cases studies
• Educating the Sales function on our competitors, market trends, product positioning, and new product features
• Helping sales to develop content for webinars, presentations and competitive briefs

Job Requirements:

We’d love to hear from you if:

• The idea of working for a growing startup excites you
• You have a passion for marketing with 2+ years experience in a product marketing, product management or content role (technical understanding is a must)
• Experience releasing products and services to new and existing markets
• Outstanding written communications skills with the ability to translate complex concepts and technology into simple and intuitive messaging
• Acting as the bridge between Product and Marketing, you have the ability to collaborate and work cross-functionally with different teams
• You are proactive and comfortable working under limited supervision and guidance, you don’t require hand-holding
• Excellent time management, organization and project prioritization skills
• Deep understanding of technical audiences within the market, you are able to communicate with engineers, analysts, PMs, CIOs, and similar positions
• You are adaptable and don’t mind working in an ambiguous, ever-changing environment
• Experience developing and executing GTM plans for B2B companies in different vertical markets is a plus, though not required to succeed in this position

Benefits:

What you’ll get in return:

• A competitive package based on experience, including share options 25 days of holiday a year (plus bank holidays)
• MacBook or Dell XPS 13/15
• Freedom to work wherever suits you best
• Two fantastic company Away-Weeks in a different European city each year (last one was in Madrid in November 2018)
• Work alongside a supportive and talented team
• Grow and develop in a fast-moving, collaborative organization
• Enjoy fun events in and around London organized by our Cultural Work Committee
• Learn to code or improve your existing skills with our Software Development Guild
• Convenient location in central London (Shoreditch)
• Continuous supply of Pact coffee and healthy snacks

How To Apply:

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