(Remote Work) Demand Generation Manager – ThinkReservations

Job Expired

Job Overview

  • Job Title Demand Generation Manager
  • Hiring Organization ThinkReservations
  • Company Website https://vonq.io/3YS0oTA
  • Remote Locations Worldwide
  • Job Type  Remote, Full-Time

About ThinkReservations

ThinkReservations is one of the leading cloud-based SaaS Property Management System (PMS) in the United States.  With over 1,800 businesses using our property management system, channel manager, and booking engine, we are focused on bringing innovative tools and functionality that will allow our customers to pursue growth and deliver exceptional guest experiences.

Our employees are highly-motivated individuals who want to see our customers achieve their goals using our products and services. Most come from the exact hospitality industry that we serve and are passionate about innovating and improving the industry. We have small teams that work together as natural problem solvers to ask questions, search for answers, and drive real world solutions.

At ThinkReservations we work together every day to be the top of mind choice in our industry as the all-in-one solution for our customers.

Are you a demand generation expert looking for a role where you can play a lead in planning, development, and execution of campaign programs and target audience experiences to generate leads?

As the Demand Generation Manager at ThinkReservations you will have a direct impact on the expansion of our brand and product in both new and existing markets by capturing interest and driving demand throughout the entire buying journey. As a key member of the Sales & Marketing team, you will spend your time collaborating cross-functionally to build multichannel campaigns and content that align messaging to the target audience and help meet quarterly and annual revenue growth goals.

Compensation

$92,000 – $112,000 USD plus OTE bonus of 15%

Job Responsibilities

  • Build and lead a demand generation organization that includes management of and/or cross-functional collaboration with:
    • Product to ensure consistency of messaging in demand generation campaigns to exploit competitive differentiators and to optimize account-based marketing (ABM) programs
    • Content marketing and/or creative services to develop compelling and personalized content and calls to action that engage buying team members and accelerate deals through the sales and marketing funnel; ensure content and calls to action are aligned to messaging and mapped to segments, buyer personas and stages in the buying cycle
    • Digital marketing to ensure websites, landing pages and owned digital channels actively promote demand generation content and campaigns
    • Global field marketing to support in-region/field events and localization of global/corporate demand generation campaigns
    • Event marketing team to collaborate and execute promotional campaigns to support first- and third-party event initiatives
    • Corporate marketing/influencer marketing/PR to align the corporate communications editorial calendar and social media calendars with
    • demand generation efforts
    • ABM teams and owners to align on responsibilities across demand generation and ABM program efforts, as well as sales development representatives (SDRs) and sales engagements for each program type
    • Sales leadership to establish and execute on ABM programs
    • SDRs to ensure that buying team outreach and outbound sales messaging are consistent with marketing messages
    • Sales enablement teams to develop “sales plays” to support each demand generation initiative and to ensure alignment with sales goals
    • Customer marketing and customer success management to identify customer leads to drive customer growth by delivering effective cross-sell and upsell campaigns
    • Product management to align demand generation efforts with product release plans and revenue goals by product
    • Partner/channel marketing to recruit partners, leverage demand
      • generation campaigns in co-marketing activities and pass leads through to partners
  • Establish and manage quarterly and annual key performance indicators and budgets for demand generation programs to ensure spend is allocated to the highest-performing marketing tactics.
  • Provide executive-level transparency to demand generation results in weekly, monthly and quarterly views.
  • Support leadership with presentations to support quarterly reviews of demand generation campaign results and alignment to business outcomes.
  • Manage budgets and deliverables of third-party agencies, freelancers and contractors.
  • Work with IT to select tools and marketing technology (martech) stack to achieve goals.

Job Requirements

  • Bachelor’s degree required, or equivalent work experience required; MBA a plus.
  • 7+ years of business-to-business marketing experience with a minimum of 5 years in enterprise technology and/or services firms.
  • Minimum of six years of experience leading demand generation efforts and three to five years of Account Based Marketing program experience preferred.
  • Proven ability to create experiences that engage buyers, and to share demand generation results for prior roles in enterprise technology providers, including revenue contribution and deal acceleration trends.
  • Demonstrated experience driving pipeline revenue for a B2B SaaS company.
  • Experience developing, executing, and measuring innovative and results-focused demand programs and campaigns.
  • Proven experience in managing the creation of marketing content.
  • Knowledge and hands-on experience with popular marketing automation and systems, particularly SalesForce and Pardot.
  • Experience in high-growth, fast-paced startup environments; preferably in generating demand for B2B enterprise products.

Employee Benefits

As an employee of ThinkReservations you will receive:

  • Competitive Compensation
  • A high degree of autonomy and ownership of your responsibilities in a 100% remote working environment
  • A Company Health Insurance Plan – we cover 50% of the employee’s premium
  • Dental, Vision, Short Term Disability, and Life Insurance available at a group rate
  • 15 days of Personal Time Off, 6 Days of Sick Leave, 2 Weeks of Paid Parental Leave, 7 Paid Holidays, Bereavement Leave, and Voting Leave
  • Access to 401k Company Plan
  • A Computer and associated essential tech equipment for your home office
  • An annual, week-long all hands company meet-up in the United States

How To Apply

Click “Apply” below to fill in the application form!

More Information

  • This job has expired!