(Remote Work) Product Advocate, Developer Platform – Cloudflare

Job Expired

Job Overview

  • Job Title Product Advocate, Developer Platform
  • Hiring Organization Cloudflare
  • Company Website https://www.cloudflare.com/
  • Remote Locations US, UK, London
  • Job Type  Remote, Full-Time

At Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the world’s largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company.

We realize people do not fit into neat boxes. We are looking for curious and empathetic individuals who are committed to developing themselves and learning new skills, and we are ready to help you do that. We cannot complete our mission without building a diverse and inclusive team. We hire the best people based on an evaluation of their potential and support them throughout their time at Cloudflare. Come join us!

What You’ll Do:

Join Cloudflare’s Self-Serve team as a Product Advocate, helping customers on the Developer Platform scale up their product adoption and identify new use cases to help them grow. This customer-facing position involves working directly with Self-Serve customers to enhance adoption, focus on retention, and escalate their engagement to the point of needing a contractual commitment. As a quota-carrying representative, you’ll collaborate closely with the Self Serve, Product, Product Marketing, Developer Relations, and GTM teams to strategically expand our developer business. The ideal candidate should be a proactive, customer-oriented individual with a track record in customer-facing roles, adept at problem-solving and thriving in a fast-paced setting.

What Makes Cloudflare Special?

We’re not just a highly ambitious, large-scale technology company. We’re a highly ambitious, large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet.

Project Galileo: We equip politically and artistically important organizations and journalists with powerful tools to defend themselves against attacks that would otherwise censor their work, technology already used by Cloudflare’s enterprise customers–at no cost.

Athenian Project: We created Athenian Project to ensure that state and local governments have the highest level of protection and reliability for free, so that their constituents have access to election information and voter registration.

Path Forward Partnership: Since 2016, we have partnered with Path Forward, a nonprofit organization, to create 16-week positions for mid-career professionals who want to get back to the workplace after taking time off to care for a child, parent, or loved one. We released to help fix the foundation of the Internet by building a faster, more secure and privacy-centric public DNS resolver. This is available publicly for everyone to use – it is the first consumer-focused service Cloudflare has ever released. Here’s the deal – we don’t store client IP addresses never, ever. We will continue to abide by our privacy commitment and ensure that no user data is sold to advertisers or used to target consumers.

Sound like something you’d like to be a part of? We’d love to hear from you!

This position may require access to information protected under U.S. export control laws, including the U.S. Export Administration Regulations. Please note that any offer of employment may be conditioned on your authorization to receive software or technology controlled under these U.S. export laws without sponsorship for an export license.

Cloudflare is proud to be an equal opportunity employer. We are committed to providing equal employment opportunity for all people and place great value in both diversity and inclusiveness. All qualified applicants will be considered for employment without regard to their, or any other person’s, perceived or actual race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship, age, physical or mental disability, medical condition, family care status, or any other basis protected by law. We are an AA/Veterans/Disabled Employer.

Cloudflare provides reasonable accommodations to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job. Examples of reasonable accommodations include, but are not limited to, changing the application process, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require a reasonable accommodation to apply for a job, please contact us via e-mail at hr@cloudflare.com or via mail at 101 Townsend St. San Francisco, CA 94107.

Job Responsibilities

  • Serve as a GTM expert in our Developer Platform, especially in Storage Products (e.g. R2, D1, KV, Durable Objects), Application and Compute (e.g. Pages and Workers), Media (e.g. Images and Stream), and AI (e.g. Workers AI, Vectorize, AI Gateway).
  • Identify and determine ideal use cases for current and future developer customers, Expand customer consumption and spend over time, and minimize churn through high touch account coverage.
  • Run targeted campaigns both jointly with developer marketing teams and on a more ad hoc basis to increase usage and promote new product adoption.
  • Collaborate with Developer Advocacy and Marketing to convert top of the funnel developer awareness into customer engagement through targeted outreach and support marketing efforts including events, webinars, and customer case studies.
  • Enhance the customer experience for Startup Program participants, acting as their main GTM contact from onboarding to program completion.
  • Collaborate with Account Executives to support Developer Pay-As-You-Go Customers, selling the way the customer intends to buy, either by helping customers grow with Self-Serve adoption, or work with Account Executives on developer opportunities when customers require a contract commitment.
  • Regularly provide insights and updates on customer trends and stories to the broader Developer GTM Team.

Job Requirements

  • Minimum of 5+ years of Cloud Sales experience, preferably with a focus on developer-centric selling.
  • Independent, self-motivated professional with excellent time management.
  • Excellent verbal and written communication skills.
  • Ability to multi-task and adjust priorities to meet deadlines.
  • Proficient building models in Excel/Google Sheets and working knowledge of SQL.
  • Prior experience with Salesforce CRM, Tableau, Big Query, BoostUp is a plus.
  • Strong analytical capabilities with ability to handle and interpret large data sets.
  • Proven ability to nurture and grow customer relationships over a long-term horizon.

Employee Benefits

Compensation may be adjusted depending on work location.

  • For Colorado-based hires: Estimated annual salary of $176,000 – $216,000.
  • For New York City, Washington, and California (excluding Bay Area) based hires:): Estimated annual salary of $184,000 – $224,000
  • For Bay Area-based hires: Estimated annual salary of $194,000 – $237,000.


This role is eligible to participate in Cloudflare’s equity plan.


Cloudflare offers a complete package of benefits and programs to support you and your family. Our benefits programs can help you pay health care expenses, support caregiving, build capital for the future and make life a little easier and fun! The below is a description of our benefits for employees in the United States, and benefits may vary for employees based outside the U.S.

Health & Welfare Benefits

  • Medical/Rx Insurance
  • Dental Insurance
  • Vision Insurance
  • Flexible Spending Accounts
  • Commuter Spending Accounts
  • Fertility & Family Forming Benefits
  • On-demand mental health support and Employee Assistance Program
  • Global Travel Medical Insurance

Financial Benefits

  • Short and Long Term Disability Insurance
  • Life & Accident Insurance
  • 401(k) Retirement Savings Plan
  • Employee Stock Participation Plan

Time Off

  • Flexible paid time off covering vacation and sick leave
  • Leave programs, including parental, pregnancy health, medical, and bereavement leave

How To Apply

Click “Apply” below to fill in the application form!

More Information

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