(Remote Work) Technical Product Marketing Manager – Fullstory

Job Overview

• Job Title Technical Product Marketing Manager
• Hiring Organization Fullstory
• Company Website https://www.fullstory.com/
• Remote Locations US
• Job Type   Remote, Full-Time

Fullstory is seeking a skilled and driven Technical Product Marketing Manager with a strong background in customer data collection, web analytics, and product analytics to help define, position, and differentiate Fullstory’s behavioral data platform in the market. The ideal candidate is technically proficient and able to effectively communicate complex technical concepts to various audiences.

Reporting to the VP of Product Marketing, the Technical Product Marketing Manager will work collaboratively with product management, engineering, revenue, and marketing teams to create pipeline opportunities, improve deal sizes and win rates, and bolster retention efforts.

Job Responsibilities

• Developing and refining messaging and positioning for Fullstory’s behavioral data platform, clearly communicating value propositions and differentiators to target personas
• Defining market categories and target segments, complete competitive landscape assessments, and develop go-to-market and launch plans that drive revenue.
• Executing technical content such as product demos, case studies, and blog posts that showcase product features and benefits aligning to target market needs.
• Conducting market and competitive research to stay up-to-date with industry trends, competitive landscape changes, and emerging trends in direct and adjacent markets.
• Creating technical sales enablement materials including battlecards, feature comparisons, and objection-handling guides to improve win rates.
• Gather insights from customers and internal stakeholders to understand their technical requirements and pain points, using this feedback to influence product development and feature prioritization, as well as GTM storytelling.

Job Requirements

• 8+ years of experience in product marketing, with a focus on web or product analytics and customer data collection; a background in data engineering would be a plus
• Proven ability to translate technical product features into compelling value propositions that resonate with technical and non-technical audiences
• Strong understanding of product analytics and customer data platforms and the competitive landscape in which they appear
• Excellent verbal and written communication skills with a knack for storytelling and presenting to senior level executives
• Ability to work cross-functionally with the company executives, product management, engineering, revenue, and marketing teams to drive alignment and success

The base salary for this position ranges between $140,000 – $160,000 USD. Base salary will vary based on relevant experience, job-related skills and qualifications.

How To Apply

Click “Apply” below to fill in the application form!