Job Expired

Job Overview:

Job Title: Growth Marketing Director
Hiring Organization: Little Sleepies
Company Website: https://littlesleepies.com/
Remote Locations: United States
Job Type: Remote, Full-Time

Meet your family’s favorite PJs. Unbelievable softness. Adorable prints. Effortless functionality. At Little Sleepies, we make buttery soft bamboo sleepwear that your whole family will love. Created by a mom, our PJs are thoughtfully designed for long-lasting comfort and maximum cuteness!

Job Location: This is a remote, location-agnostic position.

This position is not eligible for Visa sponsorship.

We are currently seeking a Director of Growth Marketing to join our fast-growing team! Reporting to our VP of Marketing, you will lead our growth and performance marketing team, paid acquisition agencies, and identify new opportunities for scale in our D2C business. You will play an integral role in defining and executing our growth strategy and owning day-to-day campaign management to continue scaling the growth of the business and customer lifetime value.

The ideal candidate is an analytical, customer-focused, and collaborative problem-solver and leader who values results while working in a fast-paced environment. We seek out curious, kind, proactive colleagues who will challenge one another at every turn. You should be motivated to build a brand that inspires families to make special memories.

About You

You balance openness and warmth with a sense of urgency and thrive in a fast-paced environment
People enjoy working with you because you find opportunities to win together
You operate by testing, learning, and iterating
You are technical, analytical, and strategic and know when to be data-driven while generating creative and innovative ideas and solutions
You’re a natural leader and understand that your success is the result of the success of your team
Ownership and accountability are part of who you are; these are how we all make sure we’re focused on the highest-leverage opportunities and are driving effective change
You see the opportunity to dramatically advance your career by building and leading a critical team in our high-growth business
You love working in a fast-paced, start-up environment and rolling up your sleeves to get things done
You’re ridiculously curious about business growth, new customer acquisition, and consumer behavior, and you love marrying that curiosity with a coherent strategy and testing
You have outstanding analytical and problem-solving skills with keen attention to detail
You’re an excellent communicator and understand how to share key insights with cross-functional teams, stakeholders and leadership

Equal Opportunity Employer

Little Sleepies is an equal opportunity employer and we value diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Job Responsibilities:

Own the planning and oversee the execution of paid media, including social, search, display, affiliate, email, and SMS campaigns
Explore additional channels to drive growth, including video, audio, and direct mail
Lead client relationships with partner agencies to ensure accountability on performance and maintain a seamless communication process
Plan campaign budgets and media mix to hit ROAS projections based on CAC and LTV trends and optimize to hit critical KPIs
Partner with our in-house creative team to develop effective campaigns, A/B test, and iterate to unlock efficiency
Grow and lead our in-house growth team, including channel experts in Paid Social, SEM, Email/SMS, and Affiliate
Foster a team that executes full-funnel campaigns and programs across all channels that drive customers
Lead experimentation and testing process across multiple channels to gain valuable customer and creative insights to inform future campaigns and strategies
Work closely with Ecommerce, Merchandise Planning, and Creative teams to effectively push products that lead to maximum new customer acquisition
Coordinate with the Ecommerce team on conversion, landing page optimization, and performance of campaigns
Collaborate cross-functionally within the Marketing team to identify growth opportunities on organic channels, including social, influencer, and community, and through creative assets
Partner with Data Analytics team to develop reporting to measure performance and test results
Stay current with overall digital marketing best practices
Report on performance at regular intervals; proactively share insights and learnings with the rest of the team.
Assess and identify skills gaps and identify learning and development opportunities and training for the team

Job Requirements:

4+ years of direct, hands-on experience managing paid media (search, paid social, affiliate) either at an agency or in-house
2+ years of direct, hands-on experience managing full funnel Ecommerce business inclusive of Paid Media, Email, SMS, Social, Affiliate, and Influencer
2+ years of management experience, experience building, motivating, leading, and growing a team is a plus!
Ecommerce experience is a must, preferably in a fast-paced, high-growth environment
Additional experience managing other digital marketing channels such as TV, radio, OOH, podcasting, etc.) is a plus
Proficiency in Google Ads, Facebook Ads Manager, Bing Ads, Google Analytics
Deep familiarity with digital marketing KPIs such as CPA, CPC, CPM, LTV, and ROAS
Strong excel skills required; experience in Power BI (or similar BI tool) is a plus
No task is ‘too small’; you have the ability to carry out individual contributor work in addition to strategic leadership responsibilities