Job Overview
- Job Title Head of Demand Generation
- Hiring Organization Close
- Company Website https://close.com/
- Remote Locations US
- Job Type Remote, Full-Time
As Close’s Head of Demand Generation, you and your team will be responsible for driving new free trial sign ups for Close. You will manage and grow a team of experts that will help drive new free trials from channels such as paid digital, sponsorships, partnerships, emails, field events, and more.
Close does not have an outbound sales team, so this pivotal role will be responsible for creating and capturing demand for our sales team by way of free trials.
We’re looking for an individual that is an expert in paid digital programs, but is eager to test new channels and tactics to drive demand. You will start with one direct report and build your team as you develop conviction in the channels and tactics that drive results.
You will report to the Senior Director of Marketing and collaborate with marketing leads across product marketing and content marketing.
Job Responsibilities
- Manage, test and optimize channels and programs to drive new free trials
- Lead and grow a team of demand generation leaders – supporting them in their day-to-day work and their career growth.
- Identify, test, and iterate on a wide variety of customer acquisition campaigns with your team of individual contributors.
- Provide detailed results and recommendations to the leadership team on where the company should deploy its resources to acquire more customers.
- Assist the Marketing and Sales teams by helping them identify and implement new strategies and tactics to achieve better results within our existing channels.
- Manage and report out on demand generation campaign spend and ROI
Job Requirements
- 6+ years of experience working as a demand generation, campaign manager, or performance marketer in B2B SaaS, preferably with experience marketing to broad SMB audiences.
- 3+ years of experience in a marketing leadership role.
- An expert at defining audiences and experimenting with a wide variety of marketing channels to produce results, for our team that means generating trials.
- Comfortable modeling and managing efficient spend and able to be highly critical of all marketing resources.
- You’re an expert in SEM and analytical tools for marketers. At Close, this includes Google’s product suite (Analytics, AdSense, Search Console), Ahrefs, Customer.io.
- A thoughtful leader that can motivate and grow a team
- You’re physically based in the US.
Employee Benefits
- Watch our most recent culture video featuring our annual team retreat in Italy
- 100% remote company
- 5 weeks PTO + Winter Holiday Break with 2 additional PTO days for every year with the company
- 1 month paid sabbatical every 5 years
- Paid parental leave
- Medical, Dental, Vision with HSA option (US residents)
- 401k matching at 6% (US residents)
- Dependent care FSA (US residents)
- Contributor to Stripe’s climate initiative
- Our story and team
How To Apply
Click “Apply” below to fill in the application form!
More Information
- Remote Job Location United States
- Salary Offer to be discussed
- Experience Level Senior Level
- Education Level Non Specific
- Working Hours to be arranged (full time based )
- Job Application Via Custom Application Page
